Institute
of Intellectual Property Research and Practice
Organises
Three-Day International Seminar
On
Journey from Trade Mark To Brand Equity
From
22nd to 24th November 2004
At
Hotel Le Meridien New Delhi-01
About The Seminar
No investment in any organised business can be as gainful
as an investment in trade mark, which over a period
of time , if blended propoerly, culminates into brand.
If you are in business and you are not branding you
are many steps behind everyone else, as it is impossible
to survive without brand in today’s business.
The Seminar on “Journey from Trade Mark to Brand
Equity” is an effort to aprice Industry on its
importance and to share the experiences of experts,
as to how a very little investment in trade mark grows
and at the same time and more importantly, to understand
as to what all efforts and precautions go into, to make
the journey from trade mark to brand equity a successful
one.
The brands are not built overnight, it needs years
and warrants blending of resources in a unique way.
The famous brands of today have not erupted as a coincidence
or a magic, rather they all have had well planned strategy
and speak volumes of clear perception, which started
right from their inception on registering trademarks.
These brands have now turned out to be the largest asset
in the asset portfolio of a Corporation. Keeping in
mind the importance of brand in new globalization, brand
strategy needs to be formulated because the better it
is understood, the more successfully it will be ultilized
and for that it is essential to understand, what kind
of trademark should be registered, what all components
should form part of trademarks, what is the influence
of part registration on protection of mark, when and
how a trademark should be developed as a brand, what
type of brand should it be, how compatible a particular
type of brand should be with the corporate strategy,
should the corporate grow as a ‘House of Brand’
or a ‘Brand House’; what strategy and tactics
would be required to convert brand into brand equity,
how should the brand be protected, how does the infringement
and counterfeit affect the corporate and how far it
can be protected, how do we undertake the damage control,
why do we need to know the value of brand, if we don’t
know the value how can we measure its growth and the
effectiveness of the strategy that is being followed
to develop the brand, can the brand be used as securities
against organizing funds from Institutes and Banks and
what are the international practices. All these issues
are essential to understand and the insight of them
will help in the development, growth and commercialization
of brand. The seminar is held to address all these issues
and other cognate and allied subjects.
How The Seminar is Unique
This seminar is the premier gathering of Trademark
Attorney, Brands Consultant and Legal Professionals
in the field of enforcement of law from all over the
world.This is an outstanding educational and networking
opportunity for those involved in the development and
protection of trademark and brand to share the experiences
of experts and to understand the insight of the issues
for developing a right strategy for the growth of Corporate,
as we must not forget that the brand failure can be
fatal. We assure you the journey you would take through
the seminar will be fascinating one and will go a long
way in developing the right strategy at your corporation.
SCHEDULE
Duration Three-Days
Dates 22nd to 24th November 2004
Fees Rs 12000/- Per Participant
(Non-Residential)
US$ 300/- Per Participant for Foreign delegates
(Non-Residential)
Venue Hotel Le Meridien, New Delhi-01
For any query Mr. Vinod Khurana, Secretary General
write to iiprp@sify.com
or
Khuranavinod@yahoo.com
Mobile : 91-9810281321
WHO SHOULD ATTEND
Promoters, Directors, Chief Executives and Senior Executives
at Corporations in the field of Sales & Marketing,
Advertisement, Brand building, Public Relation, and
Legal Departments Trade Mark Attorneys and Consultants.
Chief Guest
Prof. Michael Fysh
Barrister-At -Law
Judge Patents County Court, London, U.K.
Prof. Michael Fysh: Prof. Fysh is Barrister-at-Law,
Judge Patents County Court, London, U.K.; he has practiced
in the field of intellectual property with focus on
trade mark litigations for more than forty years in
various international courts. He was also enrolled as
an advocate with the Bar Council of Maharashtra and
has argued cases in the Supreme Court and a number of
High Courts in India. Before taking over as Judge Patent
County Court London in 2001 he was Queens Counsel for
many years at U.K.
About The Faculty
1. Mr. Amar Raj Lall: Mr. Amar Raj Lall did his B.sc.
(Banking) from London School of Economics and Masters
in Economics from Punjab University. He is Barrister-at-Law
and has been researching, writing and speaking on intellectual
property matters in diverse forums in the United States,
Japan, and the United Kingdom and of course India for
the last 50 years. He is practicing in the Supreme Court
of India. He is the senior founder Partner of Lall Lahiri
& Salhotra, a leading intellectual property firm
in India. He is the life president of Institute of Intellectual
Property Research and Practice.
2. Prof. Sicco Van Gelder: Prof. Gelder runs a Netherlands
based global branding consultancy called ‘Brand
Meta’. Mr. Gelder has previously held Senior International
research and counsultancy position with leading companies
in Asia and Europe. He is also a co-founder of placebrands
a leading brand consultancy firm. His past and present
clients include ABN AMRO Bank, Brawn, Brita, De Beers,
DU Po+int, Lams Pet Food, ING Bank, Johnson & Johnson,
Hallmark Cards, Mexx, Philips, Sony Music, among others.
His current work consists of advising and assisting
his clients in their global and local brand analysis.
Mr. Gelder is an author of a book entitled “Global
Brand Strategy” Unlocking Brand Potential Acrross
Countries, Cultures & Markets.
3. Ms. Leigh Ann Lindquist: Ms. Lindquist did her graduation
with honors from Smith College and doctorate in International
Law from George Washington University Law School. She
is in the Practice for the last about ten years. Ms.
Lindquist’s Practice involves all aspects of Trademark,
Unfair Competition and Copyright Law. She assists clients
with clearance, prosecution, Litigation and Counseling.
She also represents clients in domain name proceedings
before WIPO. She currently holds the prestigious position
of Chair Person of the Trademark Committee for the Bar
Association of Columbia. She has published twenty one
papers on issues related to Trademark and Brand and
has spoken in diverse forums in different parts of the
world.
4. Mrs. Anuradha Salhotra: Mrs. Salhotra did her graduation
with Hons from Jawahar Lal Nehru University, New Delhi
and LLB from University of Delhi. She was enrolled with
the Bar council of India in 1982. She has specialized
in the field of Intellectual property. She is founder
partner of Lall Lahiri & Salhotra, a leading Intellectual
Property Law firm in India. Many of her present clients
includes those who find their place in fortune 100 corporates
of the world. She is member of the International Trademark
Association, American Intellectual Property Law Association,
and Inter Pacific Bar Association. She is a Director
studies at Institute of Intellectual Property Research
and Practice and has been speaking on intellectual property
at various forums in various countries.
5. Mr. W. Mack Webner: Mr. Webner is practicing Trademark
Law in the United States for nearly forty years. His
clients include in large many numbers, who find their
names in fortune 500 companies of the world. He has
been named as one of the ‘Best of the Best’
trademark practitioner by Euro Money Magazine last year,
as a result of a poll of International trademark practitioners.
He is an adjunct Professor of Law for Trademarks and
Unfair Competitions at George town Law Center in Washington.
Mr. Webner chairs the Intellectual Property Advisory
Committee for the university of Akron. Mr. Webner is
a senior Partner in a leading International firm Sughrue
Mion, PLLC with head Office in Washington, U.S.A.
6. Atsushi Oshima: Mr. Oshima did his post graduation
during 1976 from faculty of Law at St. Paul university
of Tokyo and immediately started his career as Trade
Mark Attorney. Mr. Oshima is presently a partner in
Nakumura of Partners a leading International Trademark
Firm, with head office at Tokyo, Japan. Mr. Oshima is
well-known international speaker and has spoken on various-platforms
such at WIPO, INTA, Asia-Pacific Industrial Property
Center among others. During 1995-98, he was chairman
of International Activities of Japan Trademark Association.
During 1998-99, he was chairman of Trademark Committee
of JPAA. Presently he is a member of various International
forums and has been lecturing on Trademark matters with
focus on Well-Known/Famous Trademarks.
7. Mr. Chander Lall: Mr. Chander Lall is Advocate registered
with the Bar Council of India with practices in the
supreme Court of India and High Courts. He was the first
Indian to be nominated on the Board of Directors of
the New York based International Trademarks Association(INTA),
Mr. Lall is currently the Chairperson of the World-Wide
Anti Counterfeiting and Enforcement Committee at INTA.
He is the contributing Author and Editor in the recently
published book entitled “Trademark Anti-Counterfeiting
in Asia and the Pacific Rim”. Mr. Lall is the
all-India counsel for anti-piracy operations of the
Motion Picture Association-International, Hollywood
studios including Columbia Picture Industries, Inc.
He also represents a number of Hindi film producers
in this regard. Mr. Lall is also the legal advisor to
the National Institute of Fashion Technology and Fashion
Design Council of India.
8. Mr. Rajiv Dhar: Mr. Dhar is a Director of Institute
of Packaging, a premier National Institute. Mr. Rajiv
Dhar did his master’s degree in engineering from
IISc, Banglore and has undergone specialised training
in management and other fields Including Printing and
Packaging in India and abroad. Mr. Rajiv Dhar is the
present Secretary General of the Asian Packaging Federation
and a member of Institute of Packaging Professionals,
USA. Mr. Dhar is the member on the board of APEDA, FDDI,
Spices Board, AIFPA, CIFTI, among others. As the chairman
& member of various Councils he is actively involved
in the formulation of BIS Packaging Standards relating
to Packaging. Mr. Dhar has been researching and educating
on the Importance of packaging in prevention of counterfeiting.
9. Mr. Alan Williams: Mr. Williams is a senior partner
in Denton Wilde Sapte, a member of the Denton International
Group of Law Firms, having 34 offices in 23 jurisdictions
around the world. Alan Williams is practicing in the
field of Intellectual Property for the last about 40
years with specialisation on Copyrights and Trademarks.
He has represented many of his present clients, who
find their place in fortune 100 corporates of the world,
in various legal battles all over the world, including
India.
10. Mr. Vinod Khurana: Mr. Vinod Khurana has been in
the field of investigative audit and forensic accounting
for the last 30 years. He has been investigating, researching
and educating on fighting white-collar crimes, by practicing
a mix of accounting, law, computerization, intellectual
property, ethics and criminology coupled with his professional
qualification being a B.COM PGDFA, LLB, AICWA, CFA among
other specialized qualifications in Commercialization
and Valuation of Intellectual Property. He has undertaken
valuation of various brands and has spoken on the subject
at various forums. Mr. Khurana is the secretary General
of the Institute of Intellectual Property Research &
Practice, he is also the President of the Institute
of Forensic Accounting and Investigative Audit, and
is empanelled for appointment as special Director on
the board of Sick Industries by the Govt. of India,
Ministry of Finance, Department of Economic Affair.
11. Richard S. Levick: Richard S. Levick is the president
of Levick Strategic Communication based in New York.
Mr. Richard is a world wide leader in legal media, his
firm has managed the media through almost 3000 lawsuits
and crisis, representing nearly half the 100 largest
law firms in America and their highest-profile clients.
Mr. Richard is Internationally known as Public Relation
Guru and has often spoken on protecting the brand during
crisis management.
PROGRAMME
0900-Onwards: Registration
0930-1000: Inaugural session
1000-1030:Tea break
Day-1
Technical Session-1
1030-1200: Journey from Trademark to Brand Equity.
How to undertake the journey to make the Brand as most
valuable assest.
Prof. Sicco Gelder
Technical Session-II
1200-1330: The Trade Marks Act 1999; a new chapter
in trademark for India.
Broadly covering
(a) Registration, the new focus.
Mrs. Salhotra
(b) Enforcement, the new dimensions
Mr. A.R. Lall
1330-1430: Lunch
Technical Session-III
1430-1600: Procedures and Trademark Practices at United
State Patent and Trademark Office and at the Federal
Court. Strategic and Tactical tolls for protecting Indian
Brands in U.S.A. and their cost effectiveness
Mr. Webner
1600-1615: Tea Break
Technical Session-IV
1615-1730: Present Indian Scenario on Theft of Intellectual
Property, Passing Off and Infringement of Intellectual
Property Right, and role of Judiciary in protection
of IPRs.
Mr. Chander Lall
1930-2200: Cocktail-Cum-Dinner for all delegates with
the faculty for informal and closer intraction.
DAY-2
Technical Session-V
0930-1045: Role of Marketing and Public Relation in
Brand Building and Damage Control
Mr. Webner
1045-1115: Tea Break
Technical Session-VI
1115-1200: “Counterfeiting” A growing threat
to industry in global terms, can it ever be controlled?
Mr. Alan Williams
1200-1300: “Brand Strategy versus Brand Tactics”;
how to allign them for better growth.
Ms. Lindquist
1300-1400: Lunch
Technical Session-VII
1400-1530: “Importance of Packaging in Promotion
of Brand and Prevention of Counterfeiting.”
Mr. R. Dhar
1530-1600: Tea Break
Technical Session-VIII
1600-1730: IPR-Risk Management. Civil v/s Criminal remedies
Prof. Michael Fysh
Day-3
Technical Session-IX
0930-1100: Protection of Brands - The well known and
famous marks in the International framework
Mr. Hakoda
1100-1130: Tea Break
Technical Session-X
1130-1300:Valuation of Brand, its need and influence
on building corporate marketing strategy.
Mr. Vinod Khurana
1300-1400: Lunch
Technical Session-XI
1400-1530: Global Brand Strategy; unlocking Brand Potential
Across Countries Culture & Market.
Prof. Sicco Gelder
1530-1600: Tea Break
Technical Session-XII
1600-1700: Discussion on “Brand Development and
Protection Strategy:
All speakers co-ordinated
by Prof. Sicco Gelder
1700-1715: Valedictory-Session
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