Institute
of Intellectual Property Research and Practice
Organises
Three-Day International Seminar
On
Journey from
Trade Mark To Brand Equity
From
22nd to 24th November 2004
At
Hotel Le Meridien New Delhi-01
About
The Seminar
No investment in any organised business can be as gainful as an
investment in trade mark, which over a period of time , if blended
propoerly, culminates into brand. If you are in business and you are
not branding you are many steps behind everyone else, as it is
impossible to survive without brand in today’s business. The Seminar on
“Journey from Trade Mark to Brand Equity” is an effort to aprice
Industry on its importance and to share the experiences of experts, as
to how a very little investment in trade mark grows and at the same
time and more importantly, to understand as to what all efforts and
precautions go into, to make the journey from trade mark to brand
equity a successful one.
The brands are not built overnight, it needs years and warrants
blending of resources in a unique way. The famous brands of today have
not erupted as a coincidence or a magic, rather they all have had well
planned strategy and speak volumes of clear perception, which started
right from their inception on registering trademarks. These brands have
now turned out to be the largest asset in the asset portfolio of a
Corporation. Keeping in mind the importance of brand in new
globalization, brand strategy needs to be formulated because the better
it is understood, the more successfully it will be ultilized and for
that it is essential to understand, what kind of trademark should be
registered, what all components should form part of trademarks, what is
the influence of part registration on protection of mark, when and how
a trademark should be developed as a brand, what type of brand should
it be, how compatible a particular type of brand should be with the
corporate strategy, should the corporate grow as a ‘House of Brand’ or
a ‘Brand House’; what strategy and tactics would be required to convert
brand into brand equity, how should the brand be protected, how does
the infringement and counterfeit affect the corporate and how far it
can be protected, how do we undertake the damage control, why do we
need to know the value of brand, if we don’t know the value how can we
measure its growth and the effectiveness of the strategy that is being
followed to develop the brand, can the brand be used as securities
against organizing funds from Institutes and Banks and what are the
international practices. All these issues are essential to understand
and the insight of them will help in the development, growth and
commercialization of brand. The seminar is held to address all these
issues and other cognate and allied subjects.
How The
Seminar is Unique
This seminar is the premier gathering of Trademark Attorney, Brands
Consultant and Legal Professionals in the field of enforcement of law
from all over the world.This is an outstanding educational and
networking opportunity for those involved in the development and
protection of trademark and brand to share the experiences of experts
and to understand the insight of the issues for developing a right
strategy for the growth of Corporate, as we must not forget that the
brand failure can be fatal. We assure you the journey you would take
through the seminar will be fascinating one and will go a long way in
developing the right strategy at your corporation.
About the
Institute
The Institute of Intellectual Property Research and Practice was
registered as a society in 1995, primarily to provide industrial
training and education in the field of intellectual property rights,
their practices and legal enforcement in an international
scenario. Intellectual property being intangible in nature is
more fragile and needs international protection and commercialization
in a global economy. In order to protect and commercialize intellectual
property, the knowledge and update of International Scenario of
intellectual property is critical. The institute has been
regularly holding international seminars as one of its focused
activities to educate and sensitize Indian industry with international
happenings in intellectual property. The Institute organizes
these seminars on its own or in collaboration with various Government
and international agencies.
The Institute also provides a platform and medium to exploit
intellectual assets to maximize and hone intellectual skills in the
field of IPR in India. In this direction the Institute has
established a Valuation Center which undertakes valuation of
intellectual capital and an IPR Audit Cell, in order to make IPR as low
investment growth mantra and manage IPR-Risk. The Institute also
provides assistance in transfer of technology, licensing, remittance,
accounting of damages for infringements, verification of royalties and
license fee to foreign countries and many more cognate and allied
subjects. The Institute has a centrally air-conditioned and well laid
out premises. It has well furnished and equipped library holding more
than 3000 books on intellectual property itself and all facilities are
directed towards the goal of learning the benefits of intellectual
property research and practice.
SCHEDULE
| Duration |
Three-Days |
| Dates |
22nd to 24th November 2004 |
| Fees |
Rs 12000/- Per Participant
(Non-Residential)
US$ 300/- Per Participant for Foreign delegates
(Non-Residential)
|
| Venue |
Hotel Le Meridien, New Delhi-01 |
| For any query |
Mr. Vinod Khurana, Secretary
General
write to iiprp@sify.com
or
Khuranavinod@yahoo.com
Mobile : 91-9810281321
|
WHO SHOULD
ATTEND
Promoters, Directors, Chief Executives and Senior Executives at
Corporations in the field of Sales & Marketing, Advertisement,
Brand building, Public Relation, and Legal Departments Trade Mark
Attorneys and Consultants.
Chief Guest
Prof. Michael Fysh
Barrister-At -Law
Judge Patents County Court, London, U.K.
Prof. Michael Fysh: Prof. Fysh is Barrister-at-Law, Judge Patents
County Court, London, U.K.; he has practiced in the field of
intellectual property with focus on trade mark litigations for more
than forty years in various international courts. He was also enrolled
as an advocate with the Bar Council of Maharashtra and has argued cases
in the Supreme Court and a number of High Courts in India. Before
taking over as Judge Patent County Court London in 2001 he was Queens
Counsel for many years at U.K.
About The
Faculty
1. Mr. Amar Raj Lall: Mr. Amar
Raj Lall did his B.sc. (Banking) from London School of Economics and
Masters in Economics from Punjab University. He is Barrister-at-Law and
has been researching, writing and speaking on intellectual property
matters in diverse forums in the United States, Japan, and the United
Kingdom and of course India for the last 50 years. He is practicing in
the Supreme Court of India. He is the senior founder Partner of Lall
Lahiri & Salhotra, a leading intellectual property firm in India.
He is the life president of Institute of Intellectual Property Research
and Practice.
2. Prof. Sicco Van Gelder:
Prof. Gelder runs a Netherlands based global branding consultancy
called ‘Brand Meta’. Mr. Gelder has previously held Senior
International research and counsultancy position with leading companies
in Asia and Europe. He is also a co-founder of placebrands a leading
brand consultancy firm. His past and present clients include ABN AMRO
Bank, Brawn, Brita, De Beers, DU Po+int, Lams Pet Food, ING Bank,
Johnson & Johnson, Hallmark Cards, Mexx, Philips, Sony Music, among
others. His current work consists of advising and assisting his clients
in their global and local brand analysis. Mr. Gelder is an author of a
book entitled “Global Brand Strategy” Unlocking Brand Potential Acrross
Countries, Cultures & Markets.
3. Ms. Leigh Ann Lindquist:
Ms. Lindquist did her graduation with honors from Smith College and
doctorate in International Law from George Washington University Law
School. She is in the Practice for the last about ten years. Ms.
Lindquist’s Practice involves all aspects of Trademark, Unfair
Competition and Copyright Law. She assists clients with clearance,
prosecution, Litigation and Counseling. She also represents clients in
domain name proceedings before WIPO. She currently holds the
prestigious position of Chair Person of the Trademark Committee for the
Bar Association of Columbia. She has published twenty one papers on
issues related to Trademark and Brand and has spoken in diverse forums
in different parts of the world.
4. Mrs. Anuradha Salhotra:
Mrs. Salhotra did her graduation with Hons from Jawahar Lal Nehru
University, New Delhi and LLB from University of Delhi. She was
enrolled with the Bar council of India in 1982. She has specialized in
the field of Intellectual property. She is founder partner of Lall
Lahiri & Salhotra, a leading Intellectual Property Law firm in
India. Many of her present clients includes those who find their place
in fortune 100 corporates of the world. She is member of the
International Trademark Association, American Intellectual Property Law
Association, and Inter Pacific Bar Association. She is a Director
studies at Institute of Intellectual Property Research and Practice and
has been speaking on intellectual property at various forums in various
countries.
5. Mr. W. Mack Webner:
Mr. Webner is practicing Trademark Law in the United States for nearly
forty years. His clients include in large many numbers, who find their
names in fortune 500 companies of the world. He has been named as one
of the ‘Best of the Best’ trademark practitioner by Euro Money Magazine
last year, as a result of a poll of International trademark
practitioners. He is an adjunct Professor of Law for Trademarks and
Unfair Competitions at George town Law Center in Washington. Mr. Webner
chairs the Intellectual Property Advisory Committee for the university
of Akron. Mr. Webner is a senior Partner in a leading International
firm Sughrue Mion, PLLC with head Office in Washington, U.S.A.
6. Atsushi Oshima: Mr. Oshima
did his post graduation during 1976 from faculty of Law at St. Paul
university of Tokyo and immediately started his career as Trade Mark
Attorney. Mr. Oshima is presently a partner in Nakumura of Partners a
leading International Trademark Firm, with head office at Tokyo, Japan.
Mr. Oshima is well-known international speaker and has spoken on
various-platforms such at WIPO, INTA, Asia-Pacific Industrial Property
Center among others. During 1995-98, he was chairman of International
Activities of Japan Trademark Association. During 1998-99, he was
chairman of Trademark Committee of JPAA. Presently he is a member of
various International forums and has been lecturing on Trademark
matters with focus on Well-Known/Famous Trademarks.
7. Mr. Chander Lall: Mr.
Chander Lall is Advocate registered with the Bar Council of India with
practices in the supreme Court of India and High Courts. He was the
first Indian to be nominated on the Board of Directors of the New York
based International Trademarks Association(INTA), Mr. Lall is currently
the Chairperson of the World-Wide Anti Counterfeiting and Enforcement
Committee at INTA. He is the contributing Author and Editor in the
recently published book entitled “Trademark Anti-Counterfeiting in Asia
and the Pacific Rim”. Mr. Lall is the all-India counsel for anti-piracy
operations of the Motion Picture Association-International, Hollywood
studios including Columbia Picture Industries, Inc. He also represents
a number of Hindi film producers in this regard. Mr. Lall is also the
legal advisor to the National Institute of Fashion Technology and
Fashion Design Council of India.
8. Mr. Rajiv Dhar: Mr. Dhar is
a Director of Institute of Packaging, a premier National Institute. Mr.
Rajiv Dhar did his master’s degree in engineering from IISc, Banglore
and has undergone specialised training in management and other fields
Including Printing and Packaging in India and abroad. Mr. Rajiv Dhar is
the present Secretary General of the Asian Packaging Federation and a
member of Institute of Packaging Professionals, USA. Mr. Dhar is the
member on the board of APEDA, FDDI, Spices Board, AIFPA, CIFTI, among
others. As the chairman & member of various Councils he is actively
involved in the formulation of BIS Packaging Standards relating to
Packaging. Mr. Dhar has been researching and educating on the
Importance of packaging in prevention of counterfeiting.
9. Mr. Alan Williams: Mr.
Williams is a senior partner in Denton Wilde Sapte, a member of the
Denton International Group of Law Firms, having 34 offices in 23
jurisdictions around the world. Alan Williams is practicing in the
field of Intellectual Property for the last about 40 years with
specialisation on Copyrights and Trademarks. He has represented many of
his present clients, who find their place in fortune 100 corporates of
the world, in various legal battles all over the world, including India.
10. Mr. Vinod Khurana: Mr.
Vinod Khurana has been in the field of investigative audit and forensic
accounting for the last 30 years. He has been investigating,
researching and educating on fighting white-collar crimes, by
practicing a mix of accounting, law, computerization, intellectual
property, ethics and criminology coupled with his professional
qualification being a B.COM PGDFA, LLB, AICWA, CFA among other
specialized qualifications in Commercialization and Valuation of
Intellectual Property. He has undertaken valuation of various brands
and has spoken on the subject at various forums. Mr. Khurana is the
secretary General of the Institute of Intellectual Property Research
& Practice, he is also the President of the Institute of Forensic
Accounting and Investigative Audit, and is empanelled for appointment
as special Director on the board of Sick Industries by the Govt. of
India, Ministry of Finance, Department of Economic Affair.
11. Richard S. Levick: Richard
S. Levick is the president of Levick Strategic Communication based in
New York. Mr. Richard is a world wide leader in legal media, his firm
has managed the media through almost 3000 lawsuits and crisis,
representing nearly half the 100 largest law firms in America and their
highest-profile clients. Mr. Richard is Internationally known as Public
Relation Guru and has often spoken on protecting the brand during
crisis management.
PROGRAMME
0900-Onwards: Registration
0930-1000: Inaugural session
1000-1030:Tea break
Day-1
Technical
Session-1
1030-1200: Journey from Trademark to Brand Equity. How to undertake the
journey to make the Brand as most valuable assest.
Prof. Sicco Gelder
Technical
Session-II
1200-1330: The Trade Marks Act 1999; a new chapter in trademark for
India.
Broadly covering
(a) Registration, the new focus.
Mrs. Salhotra
(b) Enforcement, the new dimensions
Mr. A.R. Lall
1330-1430: Lunch
Technical
Session-III
| 1430-1600: |
Procedures and Trademark
Practices at United State Patent and
Trademark Office and at the Federal Court. Strategic and Tactical tolls
for protecting Indian Brands in U.S.A. and their cost effectiveness
Mr. Webner
|
1600-1615: Tea Break
Technical
Session-IV
| 1615-1730: |
Present Indian Scenario on Theft
of Intellectual Property, Passing Off
and Infringement of Intellectual Property Right, and role of Judiciary
in protection of IPRs.
Mr. Chander Lall
|
1930-2200: Cocktail-Cum-Dinner for all delegates with the faculty for
informal and closer intraction.
DAY-2
Technical Session-V
0930-1045: Role of Marketing and Public Relation in Brand Building
and Damage Control
Mr. Webner
1045-1115: Tea Break
Technical
Session-VI
1115-1200: “Counterfeiting” A growing threat to industry in global
terms, can it ever be controlled?
Mr. Alan Williams
1200-1300: “Brand Strategy versus Brand Tactics”; how to allign them
for better growth.
Ms. Lindquist
1300-1400: Lunch
Technical
Session-VII
1400-1530: “Importance of Packaging in Promotion of Brand and
Prevention of Counterfeiting.”
Mr. R. Dhar
1530-1600: Tea Break
Technical
Session-VIII
1600-1730: IPR-Risk Management. Civil v/s Criminal remedies
Prof. Michael Fysh
Day-3
Technical Session-IX
0930-1100: Protection of Brands - The well known and famous marks in
the International framework
Mr. Hakoda
1100-1130: Tea Break
Technical
Session-X
1130-1300:Valuation of Brand, its need and influence on building
corporate marketing strategy.
Mr. Vinod Khurana
1300-1400: Lunch
Technical
Session-XI
1400-1530: Global Brand Strategy; unlocking Brand Potential Across
Countries Culture & Market.
Prof. Sicco Gelder
1530-1600: Tea Break
Technical
Session-XII
1600-1700: Discussion on “Brand Development and Protection Strategy:
All speakers co-ordinated
by Prof. Sicco Gelder
1700-1715: Valedictory-Session